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What Does Your Marketing Say About Your Company?
What Does Your Marketing Say About Your Company?

A creative professional’s worst nightmare: somewhere between counting sheep and taking a whack at the alarm clock, he dreams of meeting a businessman. The face and attire are fuzzy, but he has the familiar demeanor of the eager small business owner. Everything is going alright until…whap…he reaches into his briefcase and pulls out a crumbled piece of copy paper. “No,” Sleeping Beauty thinks in his muddled dream state, “it can’t be a brochure!” But alas, he confronts his fears and grabs the document. His fear is confirmed. Stock clipart. Comic Sans font. Word Art. A perforate business card stapled to the front. Suddenly, the businessman morphs into a terrifying creature from beyond and the captain of creativity shakes and shutters his way to consciousness

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Yes, Your Company MUST Have a Website
Yes, Your Company MUST Have a Website
In my last blog posting, one of my marketing tips to weather the bag economy was the necessity of having a website. I have had several small business owners counter me on this issue, saying that they’re company is too small to invest the money in a website when there will be no return.

No return, I ask? Small business owners sometimes have trouble seeing the long-term effects of marketing, and in the case of the website, they feel that if they don’t sell something on it (which provides instantaneous profit) or have some useful tool on it (like a scheduling feature) then there is no value. Just because you can’t see something, it doesn’t mean it’s nonexistent

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11 Marketing Tips to Help Weather the Bad Economy
11 Marketing Tips to Help Weather the Bad Economy

The economy is awful. We all know this. We’re all tired of hearing this. Salt in the wounds, insult onto injury, yadda yadda yadda. What we’re not hearing enough of is how to weather the storm.

The news is full of tips on how to keep your household afloat, but what advice have you heard for your business? Double coupons or stay-cations won’t affect your bottom line unless you’re a grocer or travel agency. So what can you do for your business

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